By retaining copyright for articles you submit to commercial or society publisher, you are taking back control of your own scholarly output. When you own the copyright of your own work, you have the freedom to disseminate your work as you please whether this means posting a copy of your article on your own website, distributing copies to students and colleagues or posting it to a repository such as the eScholarship Postprint Service. Widespread dissemination of your work, in turn, means that you work can be read by more people and thus has greater potential impact.
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